HELPING solopreneurs
Create offers people want to buy and build businesses that thrive.
For coaches, consultants, course creators and experts ready to bring in good, consistent money.
let's do this
build the right offer and the rest will follow...
maybe.... MARKETING ISN'T YOUR PROBLEM
Too often, small business owners start marketing too early – before they have proof that what they’re selling has the potential to be a long-term, money-making business. My roadmap starts by teaching you how to crack the code on what your ideal customer wants to buy and what they really value. This is how you create the foundation for a smart business that survives the odds.
REVENUE EXPERT FOR SMALL BUSINESSES AND ENTREPRENEURS
I’m Laura
I teach small business owners how to increase revenue. Not by marketing more or working harder, but by getting laser focused on how they help customers and clients solve problems.
I’ve taken everything I’ve learned in 25 years as a founder, entrepreneurship professor and business consultant and created a rinse and repeat roadmap to get your business unstuck and build a stable income that supports you.
hi there!
offer design 101
WHAT DO YOU DO?
People buy things to solve problems. What problem are you solving? A solution is the heart of a money generating offer.
WHO IS IT FOR?
Whose problem are you solving? The more specific you can be, especially early on, the easier it will be to break through the noise and attract customers.
HOW MUCH DO YOU CHARGE?
The value of your solution is determined by the “itchiness” of the problem and the level of relief your solution delivers. Understanding your customer’s point of view on this is the key to charging what you’re worth.
TOOLKIT
TOOLKIT PRICING MADE EASY
with easy profit calculator
Fill in the blanks and quickly figure out how to price your 1:1s, group coaching packages, workshops, VIP days, proposals, online courses and more.
THE GUIDE
REVIEW NO. 1 OF 3
“This makes SUPER sense
You say it in such plain English! I get it. It’ seems so simple and it is, really — if I just do the work. Thank you for your support, your brain and your direction! Thank you, thank you Laura.
clara
REVIEW NO. 2 OF 3
"My Aha! Moment
Laura helped me flesh out different scenarios – looking at how many clients I can serve the way I want to serve them, and what I need to charge to do that and reach my revenue goals.
kelly
REVIEW NO. 3 OF 3
"Thanks a million, Laura
You’ve done the heavy lifting for us by building the worksheet. Your video explanation was a great guide and easy to follow…The worksheet showed me my price point and understand what products and services I need to generate the revenue I want. Thank you for your valuable insights.
Debbie
pssst - it's free!
HEY COACHES, CONSULTANTS & CREATORS - CHECK OUT THE ULTIMATE OFFER CREATION GUIDE
You could have your first (or next) offer up and running in 30 days. Inside you’ll find 6 rinse and repeat steps to create ANY kind of offer. In ANY niche. I’ll help you make every decision you need — from where this offer fits in your business to how to deliver it — so you can get your offer out of your head and out there helping people.
STOP WONDERING HOW MUCH YOU SHOULD BE CHARGING
The Pricing Made Easy Toolkit will help you price your online course, workshop, VIP Day, membership or digital product. If you want to stop guessing about how much you should charge and set your prices so you can grow a successful business, this is for you.
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